OVERVIEW
OUR MAGAZINE
A travel magazine showcasing the beauty and diversity of Africa as a travel destination while providing readers with engaging content, stunning photography, and insider information on the best destinations, hotels, and attractions in Africa.
The magazine features a variety of content, including destination guides, feature articles, hotel and resort reviews, tour operator spotlights, wildlife and conservation features, food and drink features, photography features, and reader submissions.
- Print run of 1000 copies for the initial run, with a heavy online presence that is interactive and engaging.
Destination Guides
Each issue of the magazine will feature a destination country or region. These guides will include information on the top tourist attractions, cultural experiences, recommended restaurants and cafes, accommodation options, and local travel tips.
Feature Articles
These articles will cover a variety of topics related to travel in Africa, such as eco-tourism, adventure travel, luxury travel, family travel, and more. The articles will be well-researched and include interviews with experts and locals to provide unique insights and perspectives.
Hotel and Resort Reviews
These reviews will showcase the best hotels and resorts in Africa, from boutique hotels to 7-star luxury resorts. The reviews will include information on the accommodations, amenities, dining options, property.
Tour Operator Spotlights
This section will feature interviews with tour operators who specialise in African travel. The interviews will cover topics such as the destinations visited, and tips for travellers planning their African adventure.
Wildlife and Conservation
Features
Africa is known for its incredible wildlife and section will highlight conservation organisations, wildlife sanctuaries, and national parks across the continent. It will also feature interviews with experts on wildlife and conservation issues in Africa.
Food and Drink Features
African cuisine is diverse will showcase the best restaurants, cafes, and food markets across the continent. It will also include recipes for traditional African dishes and interviews with local chefs.
Photography features
Stunning photography is essential for any travel magazine. This section will showcase the best travel photos of Africa, including landscapes, wildlife, cultural events, and more.
Reader Submissions
Readers can submit their own travel stories, photos, and reviews for possible inclusion in the magazine. This section will also include a reader feedback section, where readers can share their thoughts and opinions on the magazine’s content. With these content ideas, TravelPassport Africa will provide readers with an engaging and informative travel guide to the best of Africa.
TARGETED DEMOGRAPH
The primary target audience is individuals between 25 and 55, with a higher-than average income and a desire to explore off-the-beaten-path destinations.
The secondary target audience is business owners and executives in the featured region or country looking to promote their businesses, hotels, and attractions to potential tourists.
Exposure
- Increased visibility and exposure to a broad readership that spans the globe.
- Access to a targeted audience interested in exploring the featured African region or country.
- Customised and tailored content that showcases your hotels uniquely and compellingly.
- Potential to increase revenue by attracting more tourists to your hotels.
Distribution
- Targeted distribution through major airports, hotels, and travel agencies across Africa.
- Distributed by various Tourism boards to their affiliated partners globally.
- Online distribution through social media platforms and email newsletters.
- Distribution at international trade fairs and exhibitions.
Marketing Plan
- Increased visibility for businesses in the travel and tourism industry.
- Customised content to showcase businesses to a wider audience
- Interactive online presence for greater engagement with readers.
Get in touch
ADVERTISING
info@pigeoncomms.co.za
advertising@travelpassport.africa